Xfinity, a leader in entertainment and connectivity, needed social media content that could cut through crowded feeds, including visuals that felt time-relevant, with viral potential, and truly built for the way people scroll.

I created concepts, illustrations, and design systems that leaned into cultural timing and platform-native impactful storytelling for a wide range of campaigns, from movie promotions to top sports moments. These processes, examples, and often ready-to-go materials helped Xfinity strengthen its social voice and drive sharper engagement.