Red Robin, an iconic American restaurant chain, needed a refreshed visual direction that honored its heritage while introducing a modern, energetic feel, including unified illustration, typography, and campaign visuals to bring its new look & feel to life.
I developed a cohesive system across promotions like Mystery Ticket, holiday gift cards, merch, and team apparel—blending playfulness with bold graphic language. These processes, examples, and often ready-to-go materials helped transform everyday touchpoints into a recognizable, contemporary brand experience.
Red Robin
Branding
Concepting
Illustration
