Treasure Cave

Treasure Cave, a heritage cheese brand best known for its blue cheese and robust dairy flavors, wanted a seasonal social campaign that showcased new ways to enjoy its products beyond traditional recipes. The brand needed content that felt fresh, flavorful, and aligned with its established aesthetic.

I art-directed seven videos and seven stills—shaping the look through prop styling, scene design, and talent direction. These videos brought the recipes to life and gave the Treasure Cave a more appetizing presence across different social media platforms.