Post Consumer Brands

Post Consumer Brands, one of the largest cereal manufacturers in North America, needed a modern identity system that reflected both the precision of their production lines and the agricultural origins of their ingredients. The brand needed a visual language that could bridge efficiency, legacy, and sustainability.

After an in-situ observation of the facilities and their staff, I designed a graphic system inspired by the rhythm of factory processes, layered with abstracted aerial views of wheat fields to ground the work in nature, giving the brand a refined, contemporary identity with a clear narrative spine that honors their roots.